The NCAA has recently considered changing the landscape in which certain High Schools, and University dwell. They orchestrated a meeting, specifically for High School, and University teams that share broadcast with one another. Of course; like everything else that surrounds the world of sports, broadcasting on the same network can compromise NCAA bylaws. Conferences and schools that have their own network, like the Big Ten, Pac-12, Mountain West Conference, and the University of Texas at Austin have received invitations to this summit. The National Federation of State High School Associations, and experts alike have also been invited to participate in the summit.
NCAA vice president of academics and membership affairs Kevin Lennon, stated; This event is a continuation of the ongoing dialogue and review we have been engaged in with our members as they have created conference-and institutional-branded networks”. Lennon also stated; Current network arrangements differ significantly in many ways, including issues of ownership and control, and we are committed to engaging in a comprehensive review to ensure that all member institutions are treated appropriately.”
to growing will help the involved parties on every level.
The content in which the Big Ten, Pac-12, Mountain West, and UT, operate, caught the NCAA off guard. They did not account for new network creations between the listed parties, and conglomerates like Fox and ESPN. The NCAA wants to get a firm grip on these broadcastings issues, before every conference or school with influence have its own broadcast. According to the NCAA the topics discussed at this summit include "the use of and interaction with high school or other personnel for broadcasting or advertising" and how institutional TV networks might impact NCAA bylaws.
In my opinion, the NCAA should leave this matter alone. These networks are only capitalizing one what national conglomerate ESPN has been capitalizing on for years. The Big Ten, Pac-12, Mountain West Conference, and the University of Texas are providing select High School Associations as well as their stakeholders (Student Athletes) with a platform to showcase their talents to the masses. I believe the High School Associations are setting their stakeholders up for success by showcasing in an environment conducive for growth.
References:
Barron, D. (2011) Networks get NCAA attention about high school games
TV networks get NCAA attention about high school games
Brainstorming session on tap for Aug. 22. Retreieved 2011 from: http://www.chron.com/sports/college/article/Networks-get-NCAA-attention-about-high-school-2082245.php
National Collegiate Athletic Association (2011). Retrieved 2011 from:
http://www.ncaa.org/wps/wcm/connect/public/NCAA/Resources/Latest+News/2011/July/NCAA+to+host+summit+on+broadcasting+issues