The Importance of Music Videos
Are music videos an essential piece of the music industry? Just ask Hype Williams and Little X, which are two of the best video producers in the industry. Between the two of them they have produced a plethora of music videos and films. What was once termed an illustrated song became popular in the 80s, and have grown in prominence each year since. Critics once viewed MTV's music video showing as a controversial risk for the network. Needless to say MTV's courage to air a music video fathered a new era within the music industry, changing it forever.
Artist and record companies use music videos as a marketing tool designed to promote music sales. These tools are used to convey an artist image to the public, in hopes of convincing them to purchase your product. According to Bienvenido many people who think that the song is only secondary to the music video, the music video will only be a tool for the business and will be used to sell the song of the artist. Music videos are the visual medium between the public and the artist granting them an opportunity to impress their public with their dancing ability, creativity, and acting skills. Artist and labels alike make money off music videos by having them in regular rotation on video channels, or selling them via CD, DVD. The quality of a music video can do many things for one’s career, videos are valued in the music industry, and they will improve as technology improves.
Critics contend that music videos are solely used for face time on television, portraying ones appearance and not their musical talents. Unfortunately, this statement is true for some! There are a host of artist that have gained success in the industry because of their looks. We want ridicule those artist on "Opinionated Rap", however you can feel free to throw out names. Despite what one may think about an artist, or how they arrived at that point, the commonality between the two is they value the importance of music videos.
Critics contend that music videos are solely used for face time on television, portraying ones appearance and not their musical talents. Unfortunately, this statement is true for some! There are a host of artist that have gained success in the industry because of their looks. We want ridicule those artist on "Opinionated Rap", however you can feel free to throw out names. Despite what one may think about an artist, or how they arrived at that point, the commonality between the two is they value the importance of music videos.
Music videos account for more than what meets the eye. They provide the public with a meaning for their favorite song, possibly adding or decreasing its significance. Depending on the context of the video, one could feel as though the song was composed for them. Videos like Thriller, Smooth Criminal, and Scream (M. Jackson) show the value of great choreography, and a big wallet. Videos like Dear Mama (Tupac), One Mic (NAS), and Why (Jada Kiss) exhibits consciousness on a budget. Despite their disparities, all six videos have had an memorable impact on my artistry.
Conversely, artist like Soulja Boi has inspired all of us to produce our own music videos. Thanks to his "Crank That" video that became a youtube sensation, independent artist all over the globe are flooding social media, and blog sites attempting to mimic his success. The demand for video producers are growing at an accelerated pace, and as long as there is a need music there is a need for videos. So, again the question is asked; are music videos an essential piece of the music industry?
Conversely, artist like Soulja Boi has inspired all of us to produce our own music videos. Thanks to his "Crank That" video that became a youtube sensation, independent artist all over the globe are flooding social media, and blog sites attempting to mimic his success. The demand for video producers are growing at an accelerated pace, and as long as there is a need music there is a need for videos. So, again the question is asked; are music videos an essential piece of the music industry?
Reference:
David, Bienvenido. (2010). The Importance of Music Videos. Retrieved: February 12, 2011. http://www.articledashboard.com/profile/bienvenido_david
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