Negotiating with Zeke

When you hear the term “The Clutch”, the average person immediately begins to think about a car pedal, or the heralded magazine known for its juicy topics. In the entertainment industry the term “The Clutch” refers to an eclectic songwriting group that’s responsible for composing a series of successful hits for a number of artist.  The Atlanta based group consists of Candice Clotiel “CG” Nelson, Ezekiel “Zeke” Lewis, Patrick Michael “J. Que” Smith, Belewa Muhammad, and Kerri Lynn Hilson.  This harmonious five some is great inspiration for young music enthusiast like myself, who long for a prosperous careers in the music industry. Recently, I was granted the opportunity to briefly interview the award- winning songwriter Ezekiel Lewis.  We spoke on the matters of negotiation, and how he manages them. 

 

What is the job description of a publisher?

A music publisher is responsible for ensuring that songwriters and composers receive payment when their compositions are used commercially. A publisher licenses composition, helps monitor where compositions are used, collects royalties and distributes them to the composers. They also secure commissions for music and promote existing compositions to recording artists, film and TV.

In negotiations what method do you use to reach the (BATNA) The Best Alternative to a Negotiated Agreement?

I try and do deals that make sense for me at this point. Otherwise, I stay away.

How do you deal with negative emotions during negotiations?

I deal with those emotions by trying to see the other party’s perspective; also I categorize business and personal interactions

How do you separate the people from the problem?

I separate the people from the problem by understanding that the actions of a person do not always define the complete person.  However, when possible, I stay away from those who have proven to be difficult to deal with.

Do you ever seek mutual benefit when negotiating, or is it solely about leverage?

There are times when “mutual benefit” is paramount. There are other times depending on the history of a situation, when leveraging takes priority.

Does your current position in the industry allow you to have any leverage or power when negotiating?

Yes, at times.

Have you ever yielded to pressure during a contractual agreement?

Earlier in my career, the “ bigger picture” was the focus so that

I was granted the opportunity to “accomplish” so to speak.  As you advance in your career you find that “pressure” subsides as you become more accomplished.

Ezekiel "Zeke" Lewis
Brandon J. McQuirter
Brandon J. McQuirter