Since the emergence of Direct TV, there has been plethora of advertisement for NFL Sunday ticket. In fact, NFL Sunday ticket is arguably Direct TV’s biggest income earner. When most conglomerates like Anheuser-Bush, Coca Cola, and Pepsi blitz viewers with a host of clever commercials for the Super Bowl. Direct TV blitzes viewers at the beginning of the season, letting them know that they can watch every local game that’s out of their viewing area. DirecTV, Sunday's NFL opener is one of its most important days of the year to reach and interest new customers in its NFL Sunday Ticket package, where viewers can see every NFL game, every Sunday. Entities have been using celebrities to advertise for a very long time, and with the growing number of celebrity advertisements on the air; its fair to say that it’s a successful practice.
Direct TV is currently advertising its service, and their different delivery mediums with one of the games greatest players Deion “Prime Time” Sanders. These humorous commercial are one of the few commercials that actually keeps my attention. Okay I admit, my feelings towards these commercials are basis, because I’m probably the biggest Deion Sanders fan none to man. Growing up I idolized Deion because he single handily, revolutionized the corner back position. Today, I’m laughing at Deion; because he is single handily the funniest fairy ever.
Known for his flash, flare, and over confident posture. Prime as I call him is perfect is for this commercial, however his fairy suit is still in question. The win-win factor is definitely inevitable in this situation. The NFL is winning, because games that would not normally be seen by fans across the country are getting airtime. DirectTV is winning because they are making it possible for fans to view the game of their choice. In fact, they have also made it easier, by allowing the fans to watch the games on their mobile phone, and computer. They have also worked out a deal with big cable conglomerates like Cox; to bring NFL Red Zone channel to every fan that wants to watch all the games, but cannot because they have cable. The fans are winning, because they have access to every game, every score, everywhere.
DirectTV is well on its way to witnessing its highest subscriptions yet. With the additions of DirectTV mobile, DiretcTV 2PC, and NFL Red Zone they are quickly becoming the NFL’s biggest carrier. Personally, I do not have DirectTV; but I do have the NFL Red Zone channel. Today I was able to see almost every game played around the league; this convenience allows me to keep track of my fantasy players and watch score around the league. Thanks to Deion’s clever commercial I will subscribe to DirectTV 2PC, and DirectTV mobile.
References:
Consoli, J. (2009) DirectTV Blitzes NFL Fans with Sunday Opener Ads. Retrieved
(2011) from: http://www.adweek.com/news/advertising-branding/directv-blitzes-nfl-fans-sunday-opener-ads-100323
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